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The Power of Personality: Showcasing Pets as Individuals

What does the public look for when adopting/fostering a pet? What attracts the public to a certain pet above others? This webinar (click on "Recorded Sessions") will show how to draw attention to the pets in our care with accurate and intriguing descriptions -- for websites, kennel cards, databases, and more.

You will learn:

  • The power of a name. Use physical details to name a pet; you can simply use paint sample cards from the hardware store or a baby names book
  • For buddies to stay together, try pair names (salt and pepper, etc.)
  • For litters, try list names (spices, colors, states, etc)
  • The power of an animal' story
  • Powerful template kennel cards
  • The power of a picture
  • Tips for effective "adoptable" photography; pets behind bars or on concrete make it very hard for people to picture that same pet clean and happy on their sofa
  • How to use volunteers for these important tasks

For more information, view this free webinar (click on "Recorded Sessions") provided by Kit Jenkins, Program Manager at PetSmart Charities.

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